brand-reach-post-hero10 May 2017

Small Business Advertising in the Age of Digital: Myth and Reality

THINK BIGWhen it comes to realizing your dream, no business is a small business. Think Big Results are only for Big Business? Think again. When you have a vision for success, no business is small. And industry leaders and growth-minded marketing professionals know that the playing field is more level than ever before. With the social media platforms available today, including Facebook, YouTube, Instagram, and LinkedIn, every aspect of a business can be built using nothing

Portfolio Hosting Review: Behance

The most important tasks required of a designer or illustrator to publish a promo site are becoming easier thanks to new portfolio web products. Many of them are free to join, and offer great benefits to the creative professional.  The most important work begins before you join a portfolio site. It's critical that you put your best work forward, write creatively, persuasively, and honestly, and edit your content to generate a great impression. But from

Social Media for Business Series – Part Five

In this final installment of our five-part feature on making social media work for your business or organization, we look forward to the lasting benefits of cultivating your community through utilizing feedback. Part Five: Getting Results; Growing the Community. In our previous post, we looked a little further into SEO, and featured a primer on some of today's most popular social media sites. The effects of social media on well-crafted messages in successful systems are

Social Media for Business Series – Part Four

Part four of our five-part feature on making social media work for your business or organization. Part Four: Laying the Foundation. Search Engine Optimization gurus know that you must have a broad base to build a solid system for getting your message seen and heard. This means teaming up with more Experts to seek out and populate all of the little hiding places where your information should be turning up. These SEO Marketing Experts are

Social Media for Business Series – Part Three

Part three of five on our feature on making social media work for your business or organization. In our previous post, we examined how collaborating with experts helps you craft messages that serve your audience and grow your community. This process takes time, and it takes persistence. Part Three: Developing Systems and Adapting Messages. Rome wasn’t built in a day, yet it became the greatest society in the ancient world. One could argue it was because

Social Media for Business Series – Part Two

Part two of  a five-part series on making social media work for your business or organization. In our previous post, we examined how social media operates by grouping members of the community into producers, promoters, and consumers. Now we look to answering the question: What does it take to utilize social media, and we examine the value of expertise. Part Two: Crafting Your Message. The value of expertise. The first stage in making media work

Social Media for Business Series – Part One

A five-part series on making social media work for your business or organization. The popularity of social media sites entices small business owners to utilize them for growing their customer base. But getting results from this fast-paced and ever-changing system of networks requires dedication, resourcefulness, and most importantly, consistency to develop and utilize a great platform for success in marketing your business. The sheer amount of social media resources available today, as well as the