GROWING A SPECIALTY COFFEE BRAND

Paper Tiger was founded as a coffee business in the Pacific Northwest with a two-part vision: honor the commitment of global coffee producers, and offer local customers the best experience possible. Zachary was tasked with creating a brand that reflected this intersection of global awareness and local appeal.

Marketing Direction: Specialty Coffee Brand

CREATING THE CONCEPT

Tapping into the DNA of a counter-culture current in the city, Zachary focused the brand message on integrity in product sourcing and service and the “buy local” movement.

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THE (SOCIAL) MEDIUM IS THE MESSAGE

Zachary developed location signage, sales catalogs, print and digital ads, and custom product labeling. Zachary also launched a social media community to promote an arts and music schedule.

Event Promotions

A POWERFUL BREW

Zachary produced a result that was approachable, unusual, and instantly recognizable. Paper Tiger became a byword for excellent coffee in a community cultural hub, garnered extensive local press coverage, and a highly favorable rating among customers on Yelp and Google.

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