INTEGRATED MARKETING FOR FASHION LUXURY EYEWEAR
Robert Marc, New York eyewear designer, wanted an updated look for his luxury brand. Zachary was tasked with launching a brand new website and providing direction for global marketing campaigns.
Taking inspiration from the craftsmanship and luxury materials of the products, Zachary crafted a message with red-carpet prestige loved by Hollywood stars and demanded by discerning customers.
Efforts included leading the UX and visual design for web, art direction for photography, designing point-of-purchase and sales materials, Madison Avenue retail displays, and social media content.