NIKE FOOTBALL CAMPAIGN IMAGE CONCEPT
Self-directed campaign image for Nike Football. The lead image is a Photoshop composite using six photos. Digitally hand-painted and color graded. Source images: nike.com.
Inspired by new Nike uniforms with innovations including a laser-perforated material for thermoregulation and water-repellent qualities to maintain light weight in wet conditions, the Nike Fire concept shows off the lightweight materials to help athletes achieve blazing speed on the field. Below, a retail takeover proof of concept for Niketown NYC.