When it comes to realizing your dream, no business is a small business.

Think Big Results are only for Big Business? Think again.

When you have a vision for success, no business is small. And industry leaders and growth-minded marketing professionals know that the playing field is more level than ever before. With the social media platforms available today, including Facebook, YouTube, Instagram, and LinkedIn, every aspect of a business can be built using nothing more than a personal computer or smartphone.

An Entrepreneur’s Dream

In every aspect of brand development, digital media provides many avenues for reaching your audience. The instant, personal, and social nature of these platforms allow an entrepreneur to create advertising campaigns without any traditional advertising at all.

A Case Study: Paper Tiger Coffee Roasters

In 2008, I built a specialty coffee business from the ground up. We began as a three-person team with a vision: being the best coffee business in our city, and specializing in exclusive, highest-quality coffees and unparalleled customer service. Our promotional efforts did not follow the traditional model of signs, newspaper advertisements, and coupons.

We didn’t want to convey the idea that we were a discount business or merely a neighborhood hangout. We wanted to reach a very specific audience: youthful creative people who are active, social, and discerning consumers. With a combination of social media, including Facebook, email signups, link sharing and face-to-face networking, we grew our business with 95% organic reach – that means we focused almost exclusively on media that any business can utilize.

Coffee shop customer searching the web

The #1 Need for Business Owners

The number one need for business owners is Awareness. I cannot count how many times I have visited local businesses and overheard this conversation:

“Wow, this place is so cool. I had no idea you guys were here!”
“Thanks, we’re glad you found us.”
“Yeah, we tried to come by last week, but didn’t know when you were open. I tried to search online, but I couldn’t find much information.”
“Well, I don’t really have much time to work on computer stuff. I know that we need to update our website, but it’s hard to find the time. I tried to update our page, but it’s really confusing.”

Three Strikes and You’re Out

Many business owners are having this conversation, which means they are striking out. There are three big strikes evident in this kind of exchange, and these business owners are lucky to be discovered at all! What are the three problems?

1. Incorrect Information

Without consistent, complete, and readily searchable business information provided on all of the major platforms, many people will search for businesses like yours and find your competitors instead of you. Sometimes, they find nothing at all, even when they search for your specialty. No results = no business.

2. Missing the Opportunity

Even after having this conversation, the valuable insight they have been handed is left unused. It is a shame how often business owners and employees apologize, rationalize, and forget. Then, after a few months, they scratch their heads and wonder why they are losing money and can’t seem to gain more customers.

3. Thinking you have to Do It Yourself

If you don’t know anything about cars, you go to a mechanic. So if you find yourself thinking “I am already wearing so many hats, I don’t have time to do all of that web stuff.” It’s time to look to the experts.

Coffee shop customer searching the web

The Advertising Myth

The biggest myth I hear is that advertising is a luxury, only used by “big” businesses. But one of the most successful businessmen in history had this to say about neglecting it:

A man who stops advertising to save money is like a man who stops a clock to save time. – Henry Ford

In the age of digital marketing and social media, the myths about advertising are being torn down every day. The simple truth is this: the internet is a vast resource right at the fingertips of your next customer. And creating a better web presence is more important than ever before in ensuring your customers are finding you every time.

Go with a Pro

I have used the web to build businesses like yours for over a decade, and my success is built on partnering with my clients and understanding their goals, their audience, and their vision for creating the best outreach possible, no matter what the size of the business or the reach of the budget. Right now is the best time to improve your business, so don’t hesitate. Contact Zachary today.

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Zachary Creative Studio  |  810-252-5875  |

Graphic Design Studio. Websites, logos, ads, illustration.

Zachary Creative Studio specializes in brand development and marketing communications, offering full-service visual design and creative strategy. Services include art direction and production of creative assets for traditional and new media in integrated marketing campaigns.

Web Design | Web Development | Mobile App Design | Print Design and Traditional Media | Integrated Marketing Strategy | Social Media for Brand Development | Identity Design | Presentation Design