UX / UI Design
I worked with the dynamic creative team at Fluid NYC, providing user interface design for ecommerce sites for leading retail brands. One of my first projects was to create a brand new set of components to add car fit finder functionality to the JBL audio retail site. This was accomplished with pixel-perfect wireframes with sliced images, clean text, and demonstrative UI sequences.
JBL Audio – Car Fit Finder User Interface (UI)
I worked with the dynamic creative team at Fluid NYC on ecommerce sites for leading retail brands. One of my first projects was to create a brand new set of components to add car fit finder functionality to the JBL audio retail site. This was accomplished with pixel-perfect wireframes with sliced images, clean text, and demonstrative UI sequences.
Industrial Technology Branding and Website Launches
The alternative energy and transportation sectors are in constant development.
I provided numerous branding and website launch concepts for innovative technology companies in Automation Alley, the heart of tech innovation in Oakland County, Michigan.
This project included a full brand case study with competitive comparison, color, typography and photography direction, and close collaboration with our copywriter to establish tone and keyword optimization.
Sperry eCommerce Concept
During the rebranding of Sperry TopSiders, I was tasked with contributing new E-Commerce splash pages to launch new product lines with an emphasis on a stylish aquatic lifestyle.
These concepts were done on short timelines (~1 week) in pixel-perfect Photoshop layouts and sliced for hand-off to our development partners.
New Retail Brand and Website
Besides retail e-commerce website designs for major brands, I also work with regional agencies to give local retailers’ web presence a boost.
This brand and website relaunch is for one of the leading athletic stores in the rugged, beautiful hiking paradise of Billings, Montana.
This project included a full brand case study with competitive comparison, color, typography and photography direction. I also provided copy writing, promotional concepts and social media integration.
