Design Makes the Beautiful Understood.

It’s my mantra – my approach to every project. Good design is more than decoration, and it requires more than Photoshop or HTML. By taking care to understand your unique strengths and the guiding vision for your project, we can get better results. That’s why good design means insight, strategy, and skillful application. It means putting the best foot forward, and it takes a desire to never stop learning.

Zachary J Gray

Zachary Justin Gray
User Experience, Brand Development, Art Direction

Alma Mater: Olivet Nazarene University

Interests: Italian Culture, Information Architecture, Art History

Creative Professional Since: 2004

CONTACT ME

Summary

I specialize in Customer Experience for digital product design. My background includes branding and art direction, and I have studied psychology, data analysis, and agile and lean methodologies.

I have worked for three of the top worldwide agencies: Publicis (Digitas and Leo Burnett) IPG (Weber Shandwick New York) and WPP (VMLY&R).

My greatest honor so far was to design the campaign materials that secured over $40 million for the Fort Vancouver Public Library District.

Recent News

2020

  • Launched CX Secrets – a blog and video channel dedicated to customer experience

2019

  • Advanced to Associate Director, Experience Design for digital products for Ford Motor Company
  • One month sabbatical in Florence, Italy

2018

  • Led user experience for new website for multi-billion-dollar donor-advised fund
  • Helped secure multi-million dollar contracts with branding proposals and pitch decks for midwestern ad agency

2017

  • Provided user experience, development feasibility, and brand extension for the launch of the new Buick.com for General Motors
  • The Creative Group, Chicago Featured Talent

2016

  • AVA Digital Awards: 2x Platinum, 1x Gold
  • Marcom Award: Wagner OEx in Sports Illustrated
  • Directed user experience for my first mobile app

2015

  • Secured aprox. $8 million with RFP presentation and branding work for agencies in NYC.

SOME OF MY FAVORITE DESIGN TOOLS

Sketch
Webflow
Adobe Photoshop CC