Robert Marc NYC
I served as Marketing Coordinator for Robert Marcy NYC – a global luxury eyewear brand based in Chelsea with retail clients in dozens of countries and across North America. I was the creative lead for both client marketing communications and our nine retail locations in New York City. I was the primary global brand creative, developing seasonal marketing campaigns including look books, campaign visuals for international retail, OOH, digital and print media, and celebrity product seeding for major network television shows.
Design Lead for Website Relaunch
After seeing my skill and interest in digital creative work, our Director of Marketing approached me to resolve a website redesign that had been languishing in development with an outside contractor. I used my full-stack front-end skills, art directed photoshoots and product retouch. I calibrated, populated and implemented a robust CMS management system, putting the entire product catalog online for the first time.
Seasonal Collection Look Book
I developed the first seasonal product look book with eyewear photographed on lifestyle models. This anticipated the new brand direction that would carry the brand for over a decade.
Celebrity and Press Product Placement
One of my recurring roles was with celebrity product placement for major publications. This Vogue photoshoot with Kate Upton for Super Bowl XLVIII featured New York Jets owner Woody Johnson wearing Robert Marc Eyewear. Photographed by Mario Testino, February 2014 at Four Seasons Restaurant in New York.
Global Marketing Outreach for Retail
I planned, designed, and produced retail display materials for our nine locations in New York City as part of my art direction and coordination for retail presence in stores and trade shows around the world, including Italy, France, and Japan. My work was published in The New York Times, The Wall Street Journal, Vogue, and product placement was featured on The Good Wife on CBS.
Prestige Manhattan Real Estate
During my time with creative agencies in New York, I developed brand and marketing materials for high-end residences on Madison Avenue and Williamsburg, Brooklyn. Clients included Douglas Elliman and RXR, and work appeared full-page in The New York Times and The Wall Street Journal.
Digital Interface for Resident Elevator
Part of the branding kit I developed was a custom on-site touch screen digital elevator interface.
New Brand Launches
Many of our branding projects were for new design-build and newly managed properties. I was involved from the beginning stages, contributing ideation, design iterations, mood boards, and press kit concepts. I also helped build and deliver full kits for on-site, print publishing, and website marketing.
Large-Format Print Ads in NYT and WSJ
My ad work for blue-chip realty firms including Douglas Elliman and RXR were featured in large-format full color ads in the Wall Street Journal and the New York Times.