Sika Automotive
Starting with a request for a single infographic, I did a deep dive into the core product benefits of Sika Automotive products. After finding a wealth of information, it was clear there was a larger story that needed to be shown and told to their potential clients.
Sika – Beyond the Bond Campaign Microsite
The resulting concept included a microsite with informational and promotional materials, an integrated interactive walkthrough, and qualified lead-generation.
The client saw the potential in the ideas we presented on my initiative, and we completed a set of six infographics and the website. My concept was also requested for Sika Automotive’s industry trade show booth, where the infographic designs were used throughout the display walls.
My efforts multiplied our agency’s scope by a factor of twenty, vastly growing the agency’s business with the client.
The Initial Infographic Concept
After completing the initial infographic, I took the creative lead and, together with our copywriter, pitched the creation of an entire campaign around the advantages of the product line. We introduced a whole new narrative format, restructuring the communications around each of the six categories of benefit from Sika products. Our talking points focused the benefits into a data-forward visual style that shaped our client’s communications.
The Sika Beyond the Bond Campaign won a GBA Industry Excellence Award.
Regional Trade Show Branding
In support of Sika’s numerous trade shows around the country, I also provided logos and event branding.
Dassault Systemes Solidworks
My longterm work with Solidworks began with a few simple infographics and case studies. After initial positive reception, I was entrusted with a larger project to propel their client outreach with social media and direct email.
Optimizing Digital Content
I also led the integrated digital strategy to feature the best materials and make them easy to view, download, and share, helping drive engagement with qualified leads. This campaign was the most successful of the year for Solidworks, and it won an AVA Digital Platinum Award.
Manufacturing Design Technology Microsite
This project had been languishing in development purgatory. I was made a principal creative with the task of bringing it to launch. The ask was an integrated digital lead-generation campaign to reach manufacturing clients. Together with my copywriter, I did a deep dive into the vast library case studies that made Solidworks stand out from the competition.