Branding and User Experience for The Signatry with JDA Worldwide
The relaunch of this financial services company happened nearly overnight. Zachary was tasked with a complete rebrand and relaunch on an extremely tight timeline. The goal: develop a system to launch 30 pages, all in less than 48 hours.
The initial intake meeting yielded a few notes: the new company’s leadership profile, the brand voice, and a list of high-priority customer engagement points. The rest was up to the User Experience Lead. In addition to this role, Zachary volunteered to lead the website team of copywriter, brand lead, and developer to keep the production schedule in full view and the timeline under control.
Over a span of two business days, Zachary stepped into a controlled studio environment and parsed the entire legacy website, discerning what to reserve, what to build on, and what to sunset. The next step was to map all of the new content, develop components, create a navigation architecture, and build focus points of customer engagement with calls to action. All of this had to be clear and usable for the entire team as a working roadmap of the site build, all while the entire brand and creative content was being produced in parallel.
The results were lauded and immediately put into production. From a two-day closed-door session, through pen-and-paper notes, to wireframes, The Signatry site development continued on the accelerated timeline and the launch was on-time and well-received.
Zachary’s work continues on Page Six: