User Experience and Online Lead Generation
In order to stand out from other creatives, in 2015 Zachary made a move from traditional Graphic Design to a focus on User Experience. This new capability was a win-win for agency and client.
Responsive Portfolio Site
With Zachary’s creative innovations and close collaboration with development, the team innovated responsive, visually-rich web experiences for online portfolios that were unmatched in the high-tech industrial space in the region. This site won an AVA Digital Platinum Award.
Online Lead Generation: 3DS Solidworks
In addition to full website redesigns, Zachary was a principal creative on integrated digital lead-generation campaigns for manufacturing industry leader 3DS Solidworks.
The campaign required extensive research of the 3DS archives and selecting from among hundreds of case studies, demos, and articles. From this vast library Zachary created a design language to augment and lend visual excitement to the technical material.
He also led the integrated digital strategy to feature the best materials and make them easy to view, download, and share, helping drive engagement with qualified leads. This campaign won an AVA Digital Platinum Award.
Visualizing Innovation: Sika Automotive
Starting with a request for a single infographic, Zachary did a deep dive into the core product benefits of Sika Automotive products. After finding a wealth of information, it was clear there was a story that needed to be shown and told.
Taking the creative lead, Zachary pitched and directed the creation of an entire campaign around the advantages of the product line, with a whole new narrative format featuring measurable benefits and a fresh visual style that carried the client communications for six months. Zachary’s efforts also multiplied billings over the original infographic by a factor of twenty, vastly growing the agency’s business with the client. This campaign won a GBA Industry Excellence Award.
Zachary’s work continues on Page Five: