Online Lead Generation
In order to stand out from other creatives, I added to my Graphic Design skillset with a focus on User Experience. Adding this new capability was a win-win for both our agency and our clients.
3DS Solidworks: Design and Manufacture Microsite
In addition to full website redesigns, I was a principal creative on integrated digital lead-generation campaigns for manufacturing industry leader 3DS Solidworks.
The campaign required extensive research of the 3DS archives and selecting from among hundreds of case studies, demos, and articles. To leverage this library into a lead generation microsite, I created a design language to augment and lend visual excitement to the technical material.
I also led the integrated digital strategy to feature the best materials and make them easy to view, download, and share, helping drive engagement with qualified leads. This campaign won an AVA Digital Platinum Award.
Visualizing Innovation: Sika Automotive
Starting with a request for a single infographic, I did a deep dive into the core product benefits of Sika Automotive products. After finding a wealth of information, it was clear there was a larger story that needed to be shown and told to their potential clients.
After completing the initial infographic, I took the creative lead and, together with our copywriter, pitched the creation of an entire campaign around the advantages of the product line. We introduced a whole new narrative format featuring measurable benefits and a fresh visual style that would change the direction of our client’s communications.
NB: This comp includes graphics that were completed after the initial launch.
The client saw the potential in the ideas we presented on my initiative, and we completed a set of six infographics, a lead-generation website, and trade show materials all on this single original concept. My efforts also multiplied our agency’s billings over the original infographic by a factor of twenty, vastly growing the agency’s business with the client. This campaign won a GBA Industry Excellence Award.
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