Luxury Branding in NYC
Robert Marc New York
During my tenure as marketing coordinator for Robert Marc New York, a global luxury eyewear brand, I had ownership of both retail client communications and consumer outreach. I was the primary global brand executive and creative, developing seasonal marketing campaigns including look books, campaign visuals for international retail, OOH, digital and print media, and celebrity product seeding on major network television shows.
Ongoing projects included collaborating with founder and principal product designer Robert Marc to create spring and fall collection themes.
My approach was to elevate the visual presentation of the brand on a global stage. I provided creative direction to a variety of creatives, including product photographers, retail display designers and print production teams. I also led the design and development of the new company website, created social media and integrated marketing visuals, and designed in-store displays for multiple locations on Madison Avenue and the West Village.
Manhattan Prestige Real Estate
During my time with creative agencies in New York, I developed brand materials for high-end residences on Madison Avenue and Williamsburg, Brooklyn, including this on-site touch screen digital interface for the residential elevator.
My branding and advertising work was featured in large-format full color ads in the Wall Street Journal and the New York Times.
Up Next on Page Three: Ecommerce User Interface Design